Renda Broadcasting Corp. of Green Tree has run WPTT as a news talk station for 10 1/2 years, but found it tough to compete with KDKA-AM and WPGB-FM, or 104.7, said Alan Serena, vice president of operations/market manager.
"Everybody's interested in money, in every shape and form," he said.
The new format will have Bloomberg and Business Radio Network syndicated shows; "American Entrepreneur" host Ron Morris will be on from 3 to 6 p.m. weekdays, in addition to Saturday mornings. Favorites such as George Almasi's "Polka Review" will remain.
Serena said Renda also is talking to local financial companies about doing shows.
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