Giant Eagle will launch an online mall on Tuesday where shoppers can earn discounts on gasoline as they make purchases at more than 600 retailers.
The program marks the first time O'Hara-based Giant Eagle Inc. has stepped outside its role as a traditional supermarket retailer, spokesman Dick Roberts said this morning.
The Web site will have links to Macy's, Dick's Sporting Goods and other online stores. Shoppers will enter account numbers from their Giant Eagle Advantage cards, do their shopping and collect fuelperks! discounts on gas purchased at the company's GetGo stations.
For every $50 they spend at the fuelperks! Mall, customers will get 10 cents off each gallon of gas they buy at a GetGo location.
Other participating retailers will include Sears, Target, Home Depot, Saks Fifth Avenue, Borders, GameStop, Nike, Old Navy, PetSmart and Office Depot.
Giant Eagle has 158 corporate-owned and 65 independently owned grocery stores, plus 130 GetGo gas stations and convenience stores in Pennsylvania, Ohio and parts of West Virginia and Maryland.
The National Retail Federation, in its 2008 holiday forecast, counts gas prices among the reasons why many consumers prefer to shop on their computers, rather than in stores. Online sales are projected to make up 7 percent of the total $470 billion in retail sales this holiday season, the trade group said.
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