The economy is frightful and most parking is no longer free, but that hasn't dimmed expectations for a robust holiday shopping season Downtown.
The holiday shopping season officially kicks off Nov. 21 with Light Up Night, an event that should draw about 200,000 people, Pittsburgh Downtown Partnership board chairwoman Jan Smith said during a news conference at Fifth Avenue Place.
Last year, 180,000 people attended, she said.
The anticipated growth of the event shows that Downtown offers Christmas shoppers "an atmosphere that cannot be matched at a shopping mall," Smith said.
Although recent economic forecasts predict a dismal season for retailers across the country, Smith said Pittsburgh is insulated from national trends.
"We're stable; as stable as a city can be," she said, noting that regional foreclosure and unemployment rates are below national averages. "I don't expect to see any big swings. I expect consistency."
Several events are planned to attract visitors:
• Macy's will feature an "animated window display ... that will inspire kids of all ages to believe," said Macy's regional director Russell Schutte.
• The "Celebrate the Season Parade" will be Nov. 29.
• "First Night" celebrations will conclude the holiday season -- as well as Pittsburgh's yearlong 250th anniversary celebration -- on New Year's Eve.
"This is one of the city's greatest traditions," said Rob Stephany, executive director of the Urban Redevelopment Authority. "It's a must-have if you're a Pittsburgher or if you live in this region."
Stephany spoke on behalf of Mayor Luke Ravenstahl, who is on paternity leave at home with his wife, Erin, and newborn son Cooper, the mayor's office said.
One change from last year: Lots owned by the Parking Authority will no longer be free to holiday shoppers.
Free spaces can still be found: One Oxford Centre will offer free parking on weekends, and Fifth Avenue Place will validate parking fees on Saturdays and evenings for anyone who makes purchases Downtown of $20 or more. Macy's will do the same for shoppers who spend $50, a company spokeswoman said.
"I do not believe (the lack of free parking) will stop people from going Downtown," Smith said. "This is such a strong tradition that with the parking issue, people will understand we're working through it."
Officials said free parking might return next year.
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